About Sally Farr

Since 1996, Sally has been the "calm in the storm" for thousands of families navigating the Jacksonville market. Known throughout the city for her incredibly caring nature and genuine kindness, Sally’s clients know they are never alone in the process. She possesses a vast, encyclopedic knowledge of Jacksonville’s diverse neighborhoods, ensuring her clients find not just a house, but a community that fits their lifestyle.

Sally’s resilience and positivity are legendary. She truly excelled in the early 2000s, mastering the complexities of short sales after the real estate bubble and turning difficult situations into positive new beginnings for her clients. This history of navigating tough markets with grace makes her a formidable ally today. Sally doesn’t just help you buy or sell a home; she listens with her heart and acts with expert precision, making sure you feel supported every step of the way.